Sponsorship Intelligence
MaverIQ
From exposure to revenue. MaverIQ is our commercial intelligence layer — it sits on top of your existing broadcast and media-value reporting and adds the layer it can't reach: real conversion, drawn from the sponsor's own funnel.
Most Sponsorship Reporting Stops at Attention
Reach, broadcast value, audience — it proves the exposure happened, never what it converted into.
Exposure
Engagement
Conversion
ROI
What MaverIQ Tracks
Nielsen tells you the exposure happened. MaverIQ tells you what it converted into.
- •Attributed revenue
- •Cost-per-acquisition
- •ROAS
- •Benchmarked vs. paid digital
What It Needs
Before the activation goes live, the sponsor needs one way to track conversions: a promo code, a UTM link, or an SDK. Get that in early and we can follow it all the way through to revenue.
Working With MaverIQ
Three ways to work with us. Each one needs the same thing in place first.
Per Event / Per Partner
Partner Performance Report
One report per event or partner. It shows what the sponsorship converted, and what to do next.
Monthly Retainer
Live ROI Dashboard
Tracking that runs all season, instead of one report at the end.
Project / Advisory
Benchmark & Advisory
We compare your portfolio against the market, so you can see where pricing has room to move.
Sponsors renew when they can see the return.
Rights-holders can hold their pricing, or raise it, with real numbers behind them.