Our Work

From commercial strategy engagements to creative content that drives measurable results — here's how we've helped businesses grow.

Commercial OutcomesCreative & Content

Al Ain FC × Rain.com

Sponsorship Negotiation & Deal Structuring

Mavericks negotiated the main shirt sponsorship between Rain.com and Al Ain Football Club, structuring the commercial terms and managing execution across the UAE market.

Squatwolf × Women Who Thrive

Revenue-Driving Brand Activation

Mavericks designed and executed a cross-brand commercial activation — structuring the revenue model, negotiating multi-party terms, and delivering a 500+ attendee event that drove measurable acquisition and retention for all stakeholders.

AD Ports Group & HOPE Consortium

Multi-Stakeholder Commercial Coordination

Mavericks managed the commercial coordination across all entities involved in the COVID-19 vaccine distribution initiative — including AD Ports Group, HOPE Consortium, and pharmaceutical partners GSK, AstraZeneca, and Johnson & Johnson.

Funded B2B SaaS Startup × GCC Expansion

Fractional CSO & GCC Market Entry

Mavericks served as the fractional CSO, leading the UAE/Saudi market entry plan. The team refined ICP and positioning, built a channel strategy (SIs, resellers, strategic alliances), and packaged the GTM for enterprise sales — accelerating pipeline from zero to qualified deal flow.

Manchester City × Etihad Airways

Stakeholder Strategy & Commercial Programme

Designed and delivered the commercial stakeholder programme for a high-profile training camp in Abu Dhabi — structuring VIP client experiences, corporate hospitality, and strategic communications to maximise commercial value.

Boutique Gym Startup × Fitness App Launch

Fractional CMO & Go-to-Market Strategy

Mavericks served as the fractional CMO, leading go-to-market strategy across paid, content, and commercial channels. The team refined positioning, rebuilt the conversion funnel, and implemented retention journeys — scaling monthly revenue from AED 200K to AED 500K.

Mubadala Citi DC Open

Commercial Operations & Revenue Strategy

Mavericks structured the commercial operations and revenue strategy for the Mubadala Citi DC Open — designing the VVIP client programme, corporate hospitality packages, and strategic communications framework to maximise commercial return.

TYB by Yasir Khan × The Zone Wellness

Deal Negotiation & Revenue Growth

Mavericks led commercial negotiations, structured the revenue model, and secured multi-brand deals for a 250+ attendee wellness event — delivering measurable revenue growth and commercial return for all parties.

Louvre Abu Dhabi × Etihad × Acqua di Parma

Commercial Deal Structuring & Launch Strategy

Mavericks negotiated and structured the commercial deal between Etihad Airways and Acqua di Parma — designing the launch strategy, managing stakeholder alignment, and delivering the strategic communications programme at the Louvre Abu Dhabi.