Business Model
& Financial
Planning.
Too many businesses launch, expand, or raise capital without real numbers behind their decisions. They guess at revenue, underestimate costs, and build on assumptions that collapse under scrutiny. Financial planning is not a spreadsheet exercise — it's the foundation of every sound commercial decision. We make sure yours is built on evidence, not optimism.
Business Model Design
We structure how your business makes money. Revenue streams, pricing logic, cost architecture, and value delivery — mapped into a model that is clear, defensible, and scalable. Whether you are launching a new venture or restructuring an existing one, we design the commercial engine that underpins everything else. No assumptions left untested, no revenue line without a logic chain behind it.
Financial Modelling & Projections
Real numbers, not guesses. We build detailed financial models with monthly revenue forecasts, cost build-ups, cash flow projections, and scenario analysis. Every model is built to investor standards — traceable assumptions, sensitivity testing, and clear documentation. Whether you need projections for a board presentation, a fundraise, or internal planning, we deliver models that stand up to scrutiny.
Unit Economics & Viability Analysis
Understanding what works at the unit level is the difference between a business that scales and one that bleeds cash as it grows. We analyse your customer acquisition cost, lifetime value, contribution margins, and payback periods to determine whether your model is genuinely viable — and where the levers are to improve it. This is the analysis that separates growth from growth that destroys value.
What You Get
- -Business model canvas with revenue stream mapping
- -Detailed financial model with 12-36 month projections
- -Unit economics analysis with LTV, CAC, and payback metrics
- -Scenario analysis across base, upside, and downside cases
- -Cash flow forecast and funding requirement analysis
- -Assumptions documentation and sensitivity tables
- -Investor-ready financial summary deck
Who This Is For
Founders and leadership teams launching new ventures who need a financial model that reflects reality, not aspiration. Businesses preparing for fundraising that need investor-grade projections and unit economics. Companies expanding into new markets or launching new product lines that require financial validation before committing capital.
Established businesses restructuring their commercial model and needing clarity on which revenue streams are viable and which are not. Teams that have been operating on instinct and need to transition to data-driven financial planning.
Frequently Asked Questions
What is the difference between a business model and a business plan?
A business model defines how your company creates, delivers, and captures value — it's the commercial engine. A business plan is a document that describes your strategy, market, and projections for stakeholders. We focus on the model first because it determines whether the plan is viable. Without a sound model, even the best-written plan is built on sand.
Do you work with pre-revenue businesses?
Yes. A significant portion of our business model work is with pre-revenue ventures, founders preparing for launch, and companies entering new markets. We build financial models based on realistic assumptions, comparable benchmarks, and market data — not fantasy projections. Early-stage businesses benefit most from this discipline because it prevents costly mistakes before they happen.
How detailed are the financial projections you deliver?
Our projections are investor-grade. They include monthly cash flow forecasts, revenue build-ups by channel and segment, cost structures with fixed and variable breakdowns, sensitivity analysis across multiple scenarios, and clear assumptions documentation. Every number is traceable to a logic or data point — no black boxes.
Can you help us prepare for fundraising?
Absolutely. Our financial models and unit economics analyses are specifically designed to withstand investor scrutiny. We've supported businesses through seed rounds, Series A, and growth-stage fundraises across the UK, GCC, and Europe. Investors want to see that you understand your numbers — we make sure you do.
How long does a business model engagement typically take?
A focused engagement runs 4 to 8 weeks depending on complexity. A single-product business model with financial projections sits at the shorter end. Multi-product, multi-market models with detailed unit economics and scenario planning require more time. Every engagement has defined milestones and deliverables from day one.