Structure
your
commercial
engine.
You're already selling, but your pricing isn't structured, your packaging is unclear, and your pipeline feels random. Commercial Build gives you the architecture to turn activity into repeatable revenue.
Commercial Offerings Design
Organise your services into clear, tiered packages that buyers can understand and choose from immediately.
Value Architecture & Pricing
Benchmark your pricing, build rate cards that reflect real market value, and close the gaps where margin leaks.
Partnership & Deal Origination
Identify who to partner with, structure what to offer them, and create outreach strategies that open real conversations.
Prospect Identification & Scoring
A prioritised pipeline of the right people to pursue — scored by likelihood to convert and commercial value.
From ad hoc selling to a structured growth machine.
Most growing businesses have revenue, but they don't have a commercial system. Pricing is inconsistent. Packaging changes with every deal. The pipeline is a spreadsheet, not a strategy.
Commercial Build puts the right structure around what you sell, how you price it, and who you go after — so growth becomes predictable, not accidental.
What this engagement delivers
Offerings & Packaging
- • Service tier design & packaging
- • Scope definitions per tier
- • Upsell & cross-sell pathways
- • Sales collateral direction
Pricing & Rate Cards
- • Competitive pricing benchmarks
- • Rate card development
- • Margin analysis per offering
- • Discount policy & guardrails
Pipeline & Deal Strategy
- • Prospect identification & scoring
- • Partner target mapping
- • Outreach strategy & messaging
- • Deal structuring support
Partnership Strategy & ROI
- • Partnership objective & ROI model
- • Best-fit partner type identification
- • Commercial terms & revenue share logic
- • Value proposition & incentive design
Negotiation & Deal Support
- • Term sheet & deal structuring
- • Negotiation strategy support
- • Decision-maker mapping & outreach
- • Deal governance setup
Who it's for
Businesses already selling but without structured pricing, clear packaging, or a defined pipeline strategy
Founder-led companies where commercial decisions happen on the fly instead of by design
Teams that have clients but struggle to grow revenue because their offering isn't clear to buyers
Companies preparing to scale that need commercial foundations before hiring a sales team
Businesses that want partnerships to become a repeatable growth channel, not one-off deals
Teams with conversations happening, but no process to convert them into signed, performance-based agreements
Outcomes you should expect
Clear, structured offerings that buyers understand and can say yes to quickly
Pricing that reflects your real value and protects your margins
A prioritised pipeline of the right prospects and partners to pursue
A repeatable commercial process your team can run without you in every deal
The foundation to scale revenue without adding complexity
Partnerships structured around measurable ROI with clear economics and responsibilities