Fractional CRO &
Commercial
Leadership
Your business needs senior commercial leadership — someone who owns the revenue number, builds the team, and reports to the board with clarity and authority. But you are not ready for a full-time hire, and you cannot afford to wait. A fractional CRO gives you the strategic horsepower you need, when you need it, without the overhead of a permanent C-suite appointment.
Revenue Strategy & Ownership
A leader who owns the number. We define your revenue strategy, set targets, build the commercial plan, and take accountability for delivery. This is not advisory — it is hands-on leadership that aligns your sales, partnerships, and commercial operations around a single, measurable goal. Your board gets a revenue owner. Your team gets direction.
Commercial Team Development
Revenue does not scale without people. We assess your existing commercial team, identify capability gaps, and build the structure you need — from hiring frameworks and role definitions to coaching, performance management, and sales enablement. The goal is a team that can execute independently, not one that depends on a single individual.
Board & Stakeholder Reporting
Decision-makers need clear commercial insight, not slide decks. We design and deliver board-ready reporting that covers pipeline health, revenue forecasting, conversion metrics, and strategic risks — presented with the clarity and rigour that investors and stakeholders expect. Your leadership team makes better decisions because they have better information.
What You Get
- -A senior revenue leader embedded in your business
- -Commercial strategy and revenue plan with measurable targets
- -Team assessment, hiring frameworks, and coaching
- -Board-ready commercial reporting and forecasting
- -Pipeline development and deal support
- -Commercial operating rhythm and weekly cadence
Who This Is For
This is for founder-led businesses generating between $1M and $20M in revenue that have outgrown the founder selling everything personally but are not yet ready for a full-time Chief Revenue Officer. It is equally suited to businesses that have recently lost a commercial leader and need experienced interim leadership whilst they recruit, or companies entering a growth phase that need strategic direction without the risk of a premature senior hire. If revenue feels dependent on one or two people rather than a system, this engagement brings the structure and leadership to change that.
Frequently Asked Questions
What exactly does a fractional CRO do?
A fractional Chief Revenue Officer provides senior commercial leadership on a part-time or project basis. They own your revenue strategy, build and manage your commercial pipeline, develop your sales team, and provide board-level reporting — without the cost or commitment of a full-time C-suite hire. Think of it as having a seasoned revenue leader embedded in your business for the hours you actually need.
How is a fractional CRO different from a sales consultant?
A sales consultant typically advises on tactics — scripts, processes, training. A fractional CRO operates at the strategic level. They own the revenue number, set commercial direction, align teams around targets, and report to the board. They are a leader, not an adviser. The distinction matters because revenue growth requires ownership, not just recommendations.
How many days per week does a fractional CRO work?
It depends on your stage and needs. Most engagements start at two to three days per week, scaling up or down as the business requires. The model is designed to flex — you get senior leadership without paying for time you don't need. We agree on a cadence during the scoping phase and adjust as priorities evolve.
When should a business consider a fractional CRO instead of hiring full-time?
If your business generates between $1M and $20M in revenue, you likely need senior commercial leadership but may not have the budget, volume, or organisational readiness for a full-time CRO. A fractional model gives you the expertise and accountability now, and creates the foundation for a full-time hire when the time is right.
How long does a typical fractional CRO engagement last?
Most engagements run between 6 and 12 months. The first 90 days focus on commercial diagnostic, strategy design, and quick wins. The remaining period is about execution, team development, and building the systems that will sustain growth after the engagement ends. We don't create dependency — we build capability.